Superbowl XLIII

Since I had my anual Superbowl party on Sunday I thought it would be appropriate to make some sort of a post about it. As usual, I made Cafe Rio for the ocasion and invited alot of my friends. We ended up having between 25 and 30 people stop by throughout the game, so not to shabby if I do say so myself. If only the Cardinals had won though... sigh. Maybe next year.

Unfortunately, because of the need to eat, I didn't really get any pictures from the party when we had to highest attendence. However, since I am a Nielsen employee and all, and this is the biggest night for advertising, I've attached a press release from NBC, using Nielsen data that was released today, on the game. As it turns out, this year's Superbowl was the most watched ever! Can you believe that having the Arizona Cardinals in the superbowl was actually a good thing!? Too bad companies were cutting back on the advertising. Those that stuck it out and still bought ads made a killing! Anyway, here's the press release: (Thanks Sports department!)

Release by NBC
FOR IMMEDIATE RELEASE

Contact:
Adam M Freifeld
212-664-6772
Adam.Freifeld@nbcuni.com

MOST VIEWED TV PROGRAM IN HISTORY:
SUPER BOWL XLIII ON NBC

151.6 Million Total Viewers
& 98.7 Million Average Viewers Watch Super Bowl XLIII

TAMPA - Feb. 3, 2009 - Super Bowl XLIII is now the most viewed
television program in U.S. history with a total audience of 151.6
million viewers, according to official national ratings data released
today by Nielsen Media Research.
"It's always incredibly satisfying to amass large audiences, but this
television record simply reaffirms the power of the Super Bowl and the
National Football League," said Dick Ebersol, Chairman, NBC Universal
Sports & Olympics. "Everyone associated with the NFL should feel a great
sense of pride in this accomplishment and in providing a day of
enjoyment to American families - especially those who are struggling in
these difficult times."
MOST VIEWED TELEVISION PROGRAMS IN HISTORY (total viewers):
1. Super Bowl XLIII 151.6 million NBC 2009
2. Super Bowl XLII 148.3 million Fox 2008
3. Super Bowl XXVIII 144.4 million CBS 2004
The total audience of 151.6 million viewers tops the previous Super Bowl
record audience of 148.3 million viewers by 3.3 million viewers (Super
Bowl XLII, Giants-Patriots, Note: total audience measures viewership for
all or part of a broadcast).
MOST-WATCHED SUPER BOWLS (average viewers):
1. Super Bowl XLIII 98.7 million NBC 2009
2. Super Bowl XLII 97.5 million Fox 2008
3. Super Bowl XXX 94.1 million NBC 1996
4. Super Bowl XLI 93.2 million CBS 2007
5. Super Bowl XXVII 91.0 million NBC 1993
The average viewership of 98.7 million is tops in Super Bowl history,
beating last year's game by 1.2 million viewers (97.5 million). NBC now
owns two of the top three and three of the top five most watched Super
Bowls of all-time, with Super Bowl XXX third on the list with 94.1
million viewers and Super Bowl XXVII fifth with 91.0 million viewers.
(Note: P2+ measures average viewership per minute). * The M*A*S*H finale
in 1983 averaged 106 million viewers and total audience figures for the
program are estimated to be 122 million viewers.

Members of the media can get more information about NBC
Universal and its programming on the NBC Universal Media Village Web
site at www.nbcumv.com.
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